The Ultimate Travel Guide to Positano, Italy
A picturesque cliffside village on Italy's Amalfi Coast, Positano is renowned for its colorful buildings, stunning sea views, chic boutique shops, and culinary delights.
Pastel buildings set into Positano’s beautiful cliffside
Welcome to Beautiful Positano, Italy
Visiting Positano is like stepping into a postcard. Imagine colorful clinging to steep cliffs, overlooking the sparkling Mediterranean Sea. It's a dreamy maze of winding streets where every turn offers a new Instagram-worthy view.
You can spend your days soaking up the sun on the Positano beaches, sipping limoncello in charming cafes, or wandering through boutiques filled with handmade ceramics and chic Italian fashion. And don't forget to indulge in the mouthwatering local cuisine – fresh seafood pasta with a side of sea breeze, anyone?
Positano is pure magic, guaranteed to steal your heart from the moment you arrive.
“Positano bites Deep.”
- John Steinbeck
If you’ve seen pictures of Italy’s beautiful Amalfi Coast with pastel buildings hugging the cliffside, more than likely, the photos are of Positano. This iconic resort town is a top spot for holidays, honeymoons and luxurious getaways in Europe, if not the world.
In the land of luxury, Positano’s prices can be as steep as the winding roadways. But with enough planning, you can have a beautiful and relaxing stay that will leave you energized and refreshed with memories to last a lifetime!
Positano is absolutely worth at least a 2-night stay. Once the daytime travelers head back to their home bases, this is when the magic of the town truly reveals itself. Splurge on a 4-course meal at a world-renowned Positano restaurant or enjoy aperitivo at one of the many terrace cocktail bars offering exquisite views of the Mediterranean Sea.
This intimate town will capture the heart of all of those lucky enough to experience it.
In this complete guide to Positano, I’ll share all the top tips needed to plan your trip:
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More from the Blog → Plan a Trip to Italy in 5 Steps
Getting to Positano, Italy
From Naples, Italy - Wherever you are traveling from, Naples is more than likely the start of your journey to the Amalfi Coast and Positano. Car service or ferry are the 2 easiest ways to get to Positano, Italy.
By Car - booking a private transfer from either the Naples airport or train station to Positano is the quickest route at approximately 1 hour 15 minutes; 160€ for 2 people. You can be dropped off right in front of your Positano hotel, which makes this option extremely convenient. I recommend GetTransfer.com or Joe Banana.
By Ferry - the ferry from Naples Beverello to Positano takes about 2 hours and costs between 15-35€ per person. The ferry dock in Positano is obviously at the base of the town. You will need to hire a Porter to bring your luggage up to your hotel; or you can attempt to navigate through the large crowds and upward climb with your belongings.
When to Visit
Many visit Positano for the beaches. Summertime allows for the best beach weather but also comes with sweltering heat and massive crowds. The posh lifestyle also comes with a matching STEEP price tag. Prepare to pay over 1000€ per night for the best hotel accommodations in Positano in July/August.
For less crowds and lower costs, visit Positano in spring or fall. Weather can be cooler with possibly some rain. But getting around and experiencing the town is much more enjoyable in April, May, September and October. Most of Positano closes down from November to March.
Helpful Tips
Positano is one of the most desired locations in Italy. For this reason, hotels and restaurants book up quickly. Book your hotel as soon as possible. It is recommended to make dinner reservations ahead of time, especially in peak season.
Walking is the best way to explore Positano. But be aware of how hilly the town is! The beach is at the bottom of the incline, so expect a lot of upward climbing and steps on the way back up. Comfortable walking shoes are an absolute must. Be sure to bring a light sweater or jacket for chillier evenings. Here’s my favorite wrap for evenings and visiting churches.
In general, Positano, Italy is not known for its frugality. This Amalfi Coast town is small but posh. There are plenty of hotel options in Positano, but they are typically smaller boutique hotels with fewer rooms. So they come at a hefty price tag, especially the spots with the best views. Plan for Positano to be one of, if not the priciest location in Italy. But it’s well-worth the splurge! Just be sure to book well-ahead of time as the most popular spots will book up quickly.
Here’s a few of the best places to stay in Positano:
Hotel Poseidon is a charming boutique hotel perched on the cliffside. It's got that classic Mediterranean vibe with colorful décor and breathtaking views of the sea. The rooms are cozy and stylish, perfect for unwinding after a long day of exploring. Plus, there is a beautiful terrace where you can enjoy a drink while soaking in the stunning sunset. It's all about laid-back luxury here, with friendly, professional staff and a relaxed atmosphere that makes you feel right at home in paradise.
The staff at Hotel Poseidon is known for their professional and attentive service. They strive to provide a memorable stay, ensuring guests feel welcome and well-cared for.
Surrounded by lush greenery and vibrant flowers, the pool area creates a serene and picturesque setting for relaxation, with breathtaking views of the Sea and the stunning town of Positano. Guests can enjoy poolside service, including drinks and light snacks, making it easy to spend the entire day lounging by the pool without needing to leave the comfort of the area.
Breakfast is included for all hotel guests, offering a variety of buffet options, and can be enjoyed on the terrace under its famous pergola with a view overlooking the glistening blue Mediterranean Sea.
The terrace transforms into one of the top restaurants in Positano in the evenings, offering guests panoramic vistas of the coastline and the vibrant buildings cascading down the cliffs. For dinner, Il Tridente is known for its delectable dishes and inspired menu, specializing in Mediterranean cuisine with a focus on fresh, local ingredients. Guests staying at the hotel get preferential dining reservations. Be sure to book well in advance.
Le Sirenuse is like being transported into a travel magazine. Picture-perfect views, classy décor, and top-notch service make it a luxury haven. With its gorgeous infinity pool overlooking the sea and tasty Mediterranean dishes at La Sponda, it's pure bliss. Whether you're lounging by the pool or exploring Positano's charming streets, this hotel nails the perfect vacation vibe.
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Hotel Eden Roc is a stylish retreat boasting panoramic views of the Positano. With its coastal-chic design and modern amenities, it offers a luxurious escape for travelers. Guests can unwind by the infinity pool or indulge in delicious Italian cuisine at the hotel's restaurant. The spacious rooms feature elegant décor and balconies with stunning sea views, ensuring a memorable stay in this beautiful coastal town.
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Hotel Vittoria offers a tranquil escape with its charming décor and warm hospitality. The rooms are comfortable and tastefully decorated, some with sea views. Guests can start their day with breakfast on the terrace, overlooking the sea. The convenient location allows easy access to the Positano beach, shops, and restaurants, making it a perfect choice for travelers looking to experience the beauty and charm of this coastal paradise.
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More from the Blog → Additional Luxury & Mid-Range Hotels in Positano
Top Things to Do in Positano
1.) Wander the narrow streets
Positano is a small town and while there are LOTS of hills and steps, it’s easy to find your way around. Head left or right out of your hotel and just browse through all the shops, cafes, and gelaterias. Make your way towards the church to head down to the beach. Wear comfortable shoes! Don’t stress over your shoe choice. Wear tennis shoes that have plenty of support, but still lightweight and well-broken in. Everyone all over Italy wears comfy walking shoes; both Italians and tourists!
2.) Visit Santa Maria Church
Chiesa di Santa Maria Assunta is one of Positano’s oldest monuments, dating back to the 10th century. Centered in the heart of the town, its glistening dome can be seen from many spots around Positano and gives travelers a directional anchor from the winding paths. Besides the colorfully-tiled dome, the church’s exterior is relatively simple and reflects the classic Amalfi Coast architectural style. The Baroque interior, however, boasts several beautifully adorned altars, frescoes, and artworks. Be sure to step inside for some reflection and solitude. The square around the church has some great mosaics to discover. Grab a gelato and sit in the square and people watch for a bit before heading down to the beach level.
3.) Shop for ceramics, sundresses and handmade sandals
Lining the narrow streets are small but beautiful boutique shops. Positano is known for its colorful ceramics, light linen clothing, and sandals crafted just for you as you wait. My favorite souvenir from all of Italy is my olive oil bottle with a bright aqua blue and lemon pattern from Absolute Positano! You’ll see lots of donkey ceramics in the shops; all sizes from tiny to very large! Donkeys are cherished in the Amalfi coast for their ability to transport goods up and down the pathways (and some are still used today to manage moving workloads!). Grab a small donkey ceramic to bring home for some extra luck!
4.) Visit Valentì for a limoncello tasting
Definitely make a stop at Valentì Positano during your stay! They make their own limoncello, which is their main specialty. But they also have all kinds of other delicious lemon treats, from marmalade to lemon candies. They also produce their own pistachio and hazelnut cream…to die for! The best part?? They give you SO many free samples to try in the store! Seriously…you could almost make a meal of it! They are very passionate about their products and will give you a great price if purchasing a few items. Everything gets packaged up very nicely and secure for travel. They also offer very reasonable shipping to the U.S.
Need the perfect gift for a friend? They have beautifully hand-painted limoncello bottles for around 10€; pair it with a small jar of lemon marmalade for a delightful and colorful gift!
5.) Try lemon sorbet in a lemon
After walking around for a bit under the hot Positano sun, you’ll be craving the lemon sorbet! Trust your gut instinct!! The lemon sorbet is out of this world! With the mouthwatering blend of tart Amalfi lemon and just the right amount of sweetness, lemon sorbet is the perfect refreshing treat while strolling along the beach. Better yet - get your lemon sorbet served in an actual lemon! Collina Bakery is located in the center of town and there’s several spots on the way down to the beach. Go ahead - try a couple and find your fave!
6.) Hike the Path of the Gods
Ok, this one is not for the faint of heart! But for all you hikers out there, the Path of the Gods cannot be missed! The Path of the Gods, or "Sentiero degli Dei," is a stunning hiking trail near Positano on the Amalfi Coast. Starting in Bomerano and ending in Nocelle, this trail offers breathtaking views of the Mediterranean Sea, cliffs, and charming coastal villages. The hike features a mix of rocky paths and dirt tracks, winding through lush greenery and fragrant wildflowers. Along the way, you’ll encounter panoramic vistas, ancient shepherd’s huts, and a sense of serenity that makes the journey unforgettable. Ending in Nocelle, you can relax at a local café before heading back down to Positano.
→ Book your Path of the Gods tour here.
→ For a less strenuous walk through town, here is a walking tour with a local guide.
7.) Hire a private boat to Capri
Boat tours to Capri offers a scenic and thrilling experience. As you approach Capri, you’ll see the iconic Faraglioni rocks and possibly visit the famous Blue Grotto, weather depending. The fresh sea breeze, stunning coastal views, and vibrant atmosphere make the journey memorable. Arriving at Marina Grande, you’re ready to explore Capri’s charming streets, shops, and cafes, making the boat tour an unforgettable part of your trip.
→ Book your Private Boat Tour to Capri here
8.) Take the ferry to Amalfi Town
The town of Amalfi is in close proxemity to Positano and well-worth a visit for a half day, but can be easily experienced in a few hours. The cheapest way to get to Amalfi from Positano is by taking the 25-minute ferry ride. Ferries run pretty regularly April through October, weather depending. Check the Ferry Schedule at positano.com for the most up-to-date schedules. Tickets can be purchased down by the dock to the right as you walk to the beach.
If you would prefer to take the more private route and possibly combine a couple nearby towns, there are some great day tour options that will provide transportation and cut down on some travel time.
→ Book a Private Amalfi Coast Boat tour here
9.) Day trip to Ravello
Another amazing nearby town is Ravello. Consider a day trip to both Amalfi and Ravello, or just Ravello if you only have a couple hours.
Ravello is a charming hilltop town also on the Amalfi Coast, known for its stunning views, historic villas, and bright gardens. Perched high above the coastline, it offers panoramic vistas of the Mediterranean. Key attractions include Villa Rufolo and Villa Cimbrone, both featuring beautiful gardens and breathtaking terraces. Ravello's peaceful atmosphere, cultural festivals, and architectural beauty make it a serene and picturesque destination.
10.) Tour the Pompeii Ruins
Another very popular day trip from Positano is the Pompeii Ruins, located about an hour away. The Pompeii archeological ruins are an UNESCO World Heritage Site. There are plenty of group tours heading to Pompeii regularly. Private tours can offer an intimate and relaxing afternoon.
→ Book a Pompeii from Positano small group tour here
11.) Rent a Scooter
For the more adventurous travelers, consider renting scooters to get around town! Be careful - the streets are curvy and narrow. But scooters can offer a fun and affordable way to get around town. Options are available to rent for the afternoon or for the full week. There are also Full Day Vespa Scooter Tours available if you prefer to “scoot” around with a group.
→ Book a small group Vespa tour here
12.) Go to a Beach Club for the day
Experiencing a beach club in Positano is a quintessential part of enjoying the Amalfi Coast. Think pure sunshine and GLAM! It’s a social scene where you can mingle with other visitors while enjoying the breathtaking coastal scenery. When factoring in the beach chair rental, plus food and drink service, Beach clubs in Positano can be quite a splurge. But this exclusive VIP experience is sure to create memories to last a lifetime! The vibe is both luxurious and laid-back, offering a perfect blend of relaxation and style. There are a few popular beach clubs in Positano, all offering similar amenities with a few distinctions to make each a little unique from the others. Plush sunbeds and umbrellas are available for rent, providing a comfortable spot to relax and soak up the sun. Clear, warm waters are ideal for swimming, with some clubs offering easy access to private or semi-private sections of the beach. Most beach clubs feature on-site bars and restaurants, serving refreshing cocktails, local wines, and delicious Italian cuisine, including fresh seafood and pasta.
A few popular Beach Clubs in Positano -
13.) Have aperitivo on a rooftop terrace watching the sunset
Aperitivo is one of my favorite Italian traditions. It’s Italy’s version of America’s Happy Hour…and they know how to do it right! Aperitivo is offered earlier in the evenings, usually starting around 6pm. Many restaurants and bars offer a pre-dinner cocktail special, typically a spritz. With the purchase of the drink, there’s also usually a little snack to accompany it…some spots you’ll get bar nuts or small bites. Other spots may offer elaborate meat and cheese spreads. Make it a point to experience as many Aperitivos as possible in all the Italian towns you visit to try everyone’s take on them!
Find a rooftop bar and enjoy the sunset while enjoying your aperitivo. For a truly Amalfi experience, try the Limoncello Spritz!
Here are a couple experiences to check out:
Evening cocktails on the terrace at Hotel Poseidon in Positano
14.) Take a cooking class
Cooking classes are offered all over Italy and Positano is no exception. Join a fun group for a unique experience and cook up something delicious while looking out over some of the most prestigious views in the entire world!
→ Max
15.) And of course…take in the breathtaking views
Positano, Italy on the Amalfi Coast is a romantic playground with so much to do and experience. It’s easy to go non-stop in this luxurious coastal town. Be sure to step back, take a few deep breaths, and just take in all of her beauty.
Majestic Positano at sunset
Fine Dining with a View
There are many restaurants to choose from in Positano, Italy. The restaurants offering high-end service with top-notch views tend to also be the same one’s on everyone’s “Must Try” list.
Be sure to book reservations well in advance for most dinners.
Here are a few spectacular restaurants with mind-blowing views!
Located on the breathtaking terrace at Hotel Poseidon, Il Tridente is one of the most popular restaurants in Positano. Known for its delectable dishes and specializing in Mediterranean cuisine with a focus on fresh, local ingredients, the inspired menu features a variety of Italian dishes, including seafood, pasta and seasonal vegetables. Il Tridente is renowned for its exceptional service, which plays a significant role in the overall dining experience. The views, paired with the elegant and romantic ambiance, is perfect for both intimate dinners and special occasions. On certain evenings, guests can enjoy live music, which adds to the enchanting atmosphere of the restaurant. Guests staying at the hotel get preferential dining reservations. Be sure to book well in advance.
Il Tridente also opens up the terrace to all for Sunday Brunch; one of the top spots in town!
Adamo ed Eva is a renowned restaurant located within the Hotel Eden Roc. Known for its stunning panoramic views of the Amalfi Coast, the restaurant offers a romantic and elegant dining experience. The menu features a blend of traditional Italian cuisine and modern culinary innovations, with a strong emphasis on fresh, local ingredients. The combination of exquisite dishes, attentive service, and breathtaking scenery makes Adamo ed Eva a favorite destination for both tourists and locals seeking an unforgettable dining experience.
Ristorante Mirage in Positano is a popular dining spot known for its beautiful seaside location and relaxed, welcoming atmosphere. It offers a menu rich in traditional Italian and Mediterranean dishes, showcasing fresh, locally sourced ingredients, particularly seafood. The restaurant's terrace provides diners with stunning views of the Tyrrhenian Sea, enhancing the overall dining experience. With its combination of delicious cuisine, friendly service, and picturesque setting, Ristorante Mirage is a favored choice for both visitors and locals.
MICHELINLa Sponda is an acclaimed restaurant located within the iconic Le Sirenuse hotel in Positano. Known for its romantic ambiance, the dining area is illuminated by hundreds of candles each evening, creating a magical atmosphere. The menu features exquisite Italian and Mediterranean cuisine, crafted from the finest local ingredients. With its exceptional food, impeccable service, and breathtaking views of the Amalfi Coast, La Sponda offers a truly unforgettable dining experience.
La Scalinatella is a charming restaurant situated in Positano, renowned for its warm hospitality and delightful cuisine. Nestled within a scenic setting, the restaurant offers stunning views of the Amalfi Coast. The menu features a variety of traditional Italian dishes, emphasizing fresh, locally sourced ingredients. La Scalinatella's intimate and cozy atmosphere, combined with its delicious food and friendly service, makes it a beloved spot for both locals and visitors seeking an authentic dining experience.
Casual Restaurants
While you may be splurging on a few dinners at the top spots in town, Positano has plenty of chic, yet charming restaurants that are great for a sit down lunch or a more casual dinner.
Here’s a few dining spots that will stretch your Euros a bit further!
LE PETIT MURAT LOUNGE BAR
A casual courtyard spot surrounded by gorgeous gardens, Le Petit Murat specializes in signature cocktails and fresh bites. Great place to unwind and have a refreshing cocktail and light meal after a packed day in the sun!
RISTORANTE BUCCA DI BACCO
Located on the beach level, Buca di Bacco offers local cuisine with an extensive menu of seafood and Italian dishes. They also have plenty of vegan and gluten free options. This place is huge with plenty of seating! Perfect after you’ve worked up an appetite from your adventures!
They also offer grab-and-go pizza slices at the Pergola (Bar Buca di Bacco)
LE TRE SORELLE (The Three Sisters)
Also located down on the beach level, Le Tre Sorelle offers waterfront patio dining. Great for a casual meal of pizza, pasta, or light seafood dish. Grab a spot for lunch, relax with a cold beer or cocktail, and enjoy the views and people-watching!
Grab-and-Go Bites
When you’re on the go shopping and exploring Positano, you may just want a quick snack or something light to tide you over until your next big meal. There are not a ton of quick spots to grab a bite to go. But let me suggest a few…
Here’s a couple spots to grab a light snack or sandwich in town.
COLLINA BAKERY
Located in the center of town, Collina Bakery offers sandwiches, pastries, small bites and pizza. Bonus - they also have a coffee shop, gelateria and more desserts!
LATTERIA
Right across from Hotel Poseidon, this specialty food market serves up fresh sandwiches, salads and other deli bites. They also have fresh fruit, breads, and bottles of wine for purchase.
THE WINE SHOP POSITANO VINI E PANINI
The ladies at the Wine Shop deli will make your custom sandwich right in front of you, offering a huge selection of Italian meats, and fresh produce. Try a caprese panino with prosciutto! This shop also has cold beverages and a market featuring plenty of snacks to take with you, as well as a plentiful wine selection.
Discover the Amalfi Coast and Nearby Towns
While Positano can keep you enchanted all week long, there are SO many incredible spots nearby that are definitely worth a visit. The Amalfi Coast is one of the most beautiful regions in Italy. By staying in Positano, you can easily take day trips to explore the Amalfi Coast and nearby towns by ferry, private transfers, or guided tours. I recommend GetTransfer.com or Joe Banana Transfers for any private transfers or day trips in the area.
With extra time, get out and explore the magic of the region! Some of these locations like Amalfi and Pompeii have been listed above for Things to Do in Positano. But here’s a great list of amazing towns on the Amalfi Coast and nearby worth discovering!
Naples, Italy
Naples, Italy isn’t for everyone. For some, you experienced plenty of Naples on your way into Positano. Naples can be loud, busy, and raw. But, if you’re willing to embrace the beautiful chaos, Naples offers such a vibrant energy that is so deeply rich in its cultural heritage.
The city is famous for its lively atmosphere, bustling streets, and significant contributions to art and architecture, with landmarks such as the Naples Cathedral and the Royal Palace. Naples is also celebrated as the birthplace of pizza, offering some of the finest Italian cuisine. Its unique blend of history, culture, and gastronomy makes Naples a captivating destination for travelers.
Sorrento, Italy
Sorrento is a charming coastal town perched on the cliffs overlooking the Bay of Naples. Renowned for its stunning views, picturesque streets, and lemon groves, Sorrento offers a quintessential Italian experience. The town features a blend of historic architecture, vibrant piazzas, and beautiful gardens.
Key attractions include the Piazza Tasso, the historic center, and the Marina Grande, a bustling fishing village. Sorrento is also known for its excellent cuisine, particularly its seafood and limoncello, a lemon liqueur. Its serene ambiance, combined with its cultural and culinary delights, makes Sorrento a popular destination for visitors to the Amalfi Coast.
Pompeii, Italy
Pompeii is an ancient city located near Naples, famously preserved by the catastrophic eruption of Mount Vesuvius in 79 AD. This UNESCO World Heritage Site offers an extraordinary glimpse into Roman life, with well-preserved ruins that include homes, temples, theaters, and baths. Visitors can explore the remarkably detailed frescoes, mosaics, and artifacts that provide insight into the daily lives of Pompeii's inhabitants. The city serves as a powerful historical and archaeological treasure, attracting tourists and scholars alike who seek to understand and experience the grandeur and tragedy of this once-thriving Roman city.
Located between Naples and the Amalfi Coast, it’s super convenient to add a stop in Pompeii on your way from Naples to Positano or when leaving town. Most private transfer companies offer a 1 or 2 hour stop-off to visit the Pompeii ruins.
Capri, Italy
Capri is a stunning island located in the Tyrrhenian Sea, off the Sorrentine Peninsula. It is known for its dramatic landscapes, crystal-clear waters, and upscale atmosphere, Capri is a popular destination for both relaxation and luxury.
Key attractions include the famous Blue Grotto, a sea cave illuminated by an ethereal blue light, the bustling Piazzetta, and the impressive Faraglioni rock formations. The island boasts charming villages, elegant villas, and lush gardens, alongside high-end shopping and dining. Capri's blend of natural beauty, cultural richness, and refined elegance makes it a beloved destination for travelers seeking an unforgettable Mediterranean escape.
Taking a private boat to Capri is such a once-in-a-lifetime experience that it’s easy just to focus on the destination. Wandering around the island and uncovering all of its magic is a wonderful bonus!
Amalfi, Italy
Known for its dramatic cliffs, crystal-clear waters, and historic charm, Amalfi offers a blend of natural beauty and cultural heritage. The town is famous for its striking Cathedral of St. Andrew, with its impressive Arab-Norman architecture, and the bustling Piazza del Duomo.
Visitors can explore narrow winding streets, enjoy local cuisine, and discover the rich maritime history at the Amalfi Maritime Museum. With its breathtaking scenery and vibrant atmosphere, Amalfi is a treasured destination for travelers seeking a quintessential Italian coastal experience.
With its close proximity to Positano (either by a 25-minute ferry ride or 20-minute drive), a visit to Amalfi can be done in a few hours. It’s well worth the time!
Ravello, Italy
Ravello offers a tranquil escape from the bustling coastal towns below, known for its stunning vistas, lush gardens, and rich cultural heritage.
Key attractions include the historic Villa Rufolo and Villa Cimbrone, both featuring beautiful gardens and panoramic views of the Mediterranean Sea. The town is also famous for its vibrant arts scene, hosting the annual Ravello Festival with concerts and performances.
With its combination of breathtaking landscapes, historic sites, and cultural events, Ravello is a captivating destination for travelers seeking beauty and tranquility.
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There is no where else on earth like Positano, Italy. With it’s breathtaking views, fabulous dining, and charming boutique shops, it’s easy to see why Positano is on everyone’s Bucket List. It is posh and glamorous, but still encompasses a relaxed, coastal-chic vibe.
This storybook town deserves more than a day trip.
Stay for a few nights and relish in all it has to offer. Positano is the epitome of Italian living La Dolce Vita.
